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2023 to May 2024
Bond Interiors
Global high-end fit-out and manufacturing leader with 40+ years of GCC excellence.
Spearheaded the Digital Transformation of the corporate web ecosystem. I architected a high-performance responsive website that mirrored the brand's premium interior craftsmanship. Innovative projects included developing custom Phygital (Physical + Digital) experiences using NFC integration to bridge offline networking with bespoke HTML user landing pages.
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2021 to June 2023
Fujairah National Group
One of the East Coast’s largest conglomerates in the UAE. Healthcare, Aviation, Education, Trading, Shipping, Construction, Transport and Industries.
Worked on the UI/UX strategy and development for a multi-sector CMS infrastructure. I designed specialized user journeys for diverse industries ranging from healthcare patient portals to aviation service landing pages. Focused on maintaining brand consistency while implementing robust security protocols and SSL management across all digital touchpoints.
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2015 to 2021
Apparel Group
Global fashion/retail giant managing 80+ brands
Aldo, Tim Hortons, Calvin Klein, Levi's and many more
Served as the Lead Designer for the Corporate Website, winning awards for its innovative layout and user engagement. Managed the digital presence for 80+ international brands, designing high-converting landing pages, newsletters, and large-scale marketing campaigns. I focused on balancing global brand guidelines with local market UX preferences.
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2011 to 2014
105.4 Radio Spice
Premier entertainment and broadcast station in Dubai.
Designed and developed the station's primary digital platform, focusing on rich media integration and audience interaction. Recognized with multiple industry award nominations for pushing the boundaries of media-based web design and creative brand storytelling.
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2010
Freelance Web Designer & Developer
Designed & Developed websites.
